Why I Run My Inbox on Superhuman

Hey 👋

As a SaaS CEO, my inbox is more than just a communication channel. It is where decisions are made, deals are won, and relationships are built. For years, I treated email as something to get through rather than something to optimize. In reality, it was one of the most important leadership tools I had.

Superhuman completely reshaped how I manage that responsibility.

The Reality of Email Overload

Let’s start with a hard truth: email eats time. Studies show professionals spend 3+ hours a day in email, with executives often exceeding that. That’s nearly 15 hours per week—almost two full workdays—lost to context-switching, scrolling, and mental clutter.

For CEOs, that cost is magnified. Every unanswered email is a delayed decision, a missed opportunity, or a frustrated stakeholder. Before Superhuman, I’d wake up to 200+ unread messages across investor updates, product feedback, customer inquiries, and recruiting threads. It wasn’t just overwhelming—it was slowing down the company.

Why Superhuman Feels Different

Unlike Gmail or Outlook, which are designed for the average professional, Superhuman is built for speed and focus. Here’s what makes it invaluable at the CEO level:

• Blazing Fast Shortcuts – Every action (archive, reply, snooze) happens in milliseconds. When you’re processing 200+ emails a day, that speed compounds into hours saved per week.

• Split Inbox – Instead of one endless feed, messages are categorized (e.g., VIPs, team, external). I see what matters most first. No more hunting.

• Follow-Up Reminders – If someone doesn’t reply, Superhuman brings it back to my inbox automatically. Zero mental load wasted on “remembering.”

• Snippets and Templates – Common responses (investor FAQs, scheduling notes, intros) are automated, but still personalized. This balances efficiency with authenticity.

• AI Features – Summarization and auto-drafting save time on long threads while keeping me informed at a glance.

The outcome: I hit Inbox Zero daily—something I thought was impossible before.

The Strategic Benefits for CEOs

Here’s where it gets interesting: Superhuman isn’t just about personal productivity. It drives real business outcomes.

1. Faster Decision-Making – Investors, customers, and employees get quicker responses. That speed compounds into faster deal cycles, smoother operations, and more trust.

2. Clearer Communication – By batching and streamlining email, I respond thoughtfully instead of reactively. This strengthens relationships at every level.

3. Cognitive Freedom – No more email-induced anxiety. My brain isn’t cluttered with “Who do I need to follow up with?” or “What’s buried in my inbox?”

4. Leadership by Example – When the CEO models disciplined inbox management, it trickles down. The whole team adopts cleaner workflows.

5. Investor Confidence – Timely, professional communication signals operational excellence. For early-stage SaaS companies, this can be a competitive advantage.

Email as a Leadership Tool

Most people think of email as a chore. But for CEOs, it’s one of the most powerful leadership channels. Here’s how I now frame email thanks to Superhuman:

• Investor Relations → Build confidence through fast, clear updates.

• Customer Experience → Personally respond to key accounts, strengthening loyalty.

• Recruiting → Respond to top candidates with speed (before competitors do).

• Internal Alignment → Set tone and clarity across the leadership team.

Superhuman allows me to treat email not as “something to get through,” but as an asset for scaling trust and execution.

Practical Takeaways for SaaS Leaders

If you’re considering Superhuman, here’s how to maximize it:

• Use keyboard shortcuts exclusively. It’s the only way to unlock the full speed benefit.

• Set up VIP filters. Prioritize investors, board members, and key customers so they never get buried.

• Leverage snippets. Standardize recurring emails (e.g., investor intros, partnership responses).

• Schedule blocks. Run email in focused sprints instead of checking constantly, Superhuman makes this frictionless.

• Treat follow-ups as non-negotiable. Use reminders to ensure no ball is ever dropped.

Closing Thought

As CEOs, our time is the scarcest resource. Every hour wasted in email is an hour not spent on vision, product, or people. Superhuman didn’t just help me “manage email better”, it reframed email as a high-leverage leadership tool.

Now, instead of being buried in my inbox, I control it. And in doing so, I run the company with sharper focus, faster decisions, and stronger relationships.

Talk soon,

Angelo