Why Every Business Needs a Story—and How Mine Evolved

Ten years ago, when I set out to start my business, I knew I was building more than a product—I was creating a solution rooted in the real-life challenges I’d experienced in the restaurant industry.

What began as a small idea to make restaurant operations easier has since grown into something far bigger than I ever anticipated.

Looking back, storytelling has been one of the most powerful tools I’ve had to bring that vision to life.

Along the way, I’ve learned invaluable lessons, and today I’d like to share a few, especially on how storytelling has shaped my journey.

Purpose Over Product

One of the biggest realizations I’ve had is that people connect with a purpose, not just a product. Sure, I’ve built a solution that helps restaurant teams manage operations more effectively, but my purpose goes beyond that: it’s about making life easier for restaurant teams so they can focus on what they do best. Purpose fuels the stories I tell, and that authenticity is what resonates most with my audience.

The Value of Listening

Storytelling isn’t just about sharing what I do; it’s also about listening. Over the years, I’ve refined my approach by paying close attention to the challenges and successes of those I work with. Each piece of feedback is a story in itself, offering insight into the highs and lows of the industry. Listening allows me to craft stories that are genuinely relevant and impactful.

Consistency Builds Trust

In an industry as fast-paced as hospitality, consistency is key. Sharing stories consistently—whether they’re successes, lessons learned, or industry updates—has been essential in building trust. It’s not about showing up only when things are going well; it’s about being there through every chapter, even the challenging ones, and allowing my community to see the full journey.

People Are the Heart of Every Story

Behind every successful restaurant, there’s a team of passionate people making it happen. Over the years, I’ve highlighted chefs, managers, and owners who have inspired me, and each story has brought me closer to the heart of the industry I serve. My customers aren’t just clients; they’re partners in this journey, and celebrating their stories has enriched my own.

Growth Means Evolving the Story

Finally, I’ve learned that as I grow, my story does too. Ten years ago, my mission was simply to streamline restaurant operations. Today, it’s about empowering restaurants with data, reducing waste, and contributing to a more sustainable industry. Each new chapter builds on the last, and it’s incredible to see how far I’ve come by staying true to that evolving narrative.

These lessons have shaped my journey, and I’m excited to keep building on them. Storytelling isn’t just about sharing what I do—it’s about showing who I am. Here’s to the next decade of learning, growing, and celebrating our stories together.

As I continue this journey, I’d love to hear from you: How has storytelling played a role in your business or career?

Cheers,
Angelo