How I Create 50+ Pieces of Content a Week Without a Team

Hey 👋

If there’s one thing I’ve learned as a founder running a SaaS company, running a podcast, traveling, and still trying to show up consistently online—it's this: content is leverage.
It compounds. It builds trust. It opens doors you didn’t even know existed.

But for years, I struggled with the same problem every founder hits:

Where do I find the time?

I used to think building a personal brand required a big team—an editor, a writer, a strategist, a designer, a scheduler. I thought posting daily meant sacrificing my actual responsibilities as a CEO.

AI changed that completely.

Today, I can generate 40–50 pieces of content per week with no creative team behind me. And ironically, I spend less time on content now than I did when I was posting inconsistently.

This edition breaks down the exact system that makes that possible.

1. Start With One Strong Weekly Asset

My whole content engine starts with one simple ritual:

I record or write one core piece every week.
Sometimes it’s a newsletter like this.
Sometimes it’s an episode from Wisking It All.
Sometimes it’s a 5–10 minute talking-head video.
Sometimes it’s a clip from a meeting or a voice memo.

That’s it.
I don’t think about “creating 50 pieces.”
I focus on producing one thing worth saying.

AI handles the rest.

One asset becomes:

• LinkedIn posts

• X/Threads content

• Instagram captions

• YouTube Shorts

• Carousel scripts

• Email snippets

• Blog-style breakdowns

• Quote cards

• Reels/TikTok drafts

The key is depth, not length. If your weekly piece is strong, repurposing becomes effortless.

2. Build AI Templates That Understand Your Voice

This is where founders save the most time.

I built a set of prompts that teach AI how I speak:

• Direct

• Clear

• No fluff

• Operator-minded

• Practical

• Focused on systems, not motivation

Once AI understands your voice, you no longer “rewrite everything.”
You simply review and refine.

I usually run prompts like:

• “Turn this into 10 LinkedIn posts in my style—straightforward, founder-focused, value-first.”

• “Pull out all the quotes, insights, frameworks, and questions from this recording.”

• “Create 12 short-form video scripts with strong hooks.”

• “Rewrite this as a carousel.”

The beauty is that once these prompts live inside your workflow, they compound week after week.

3. Turn Every Recording Into a Content Goldmine

If you’re running a company, you’re already producing content:

• Internal meetings

• Investor calls

• Customer conversations

• Podcast recordings

• Loom videos

• Event talks

• Voice notes

Almost every meaningful conversation contains 2–3 pieces of content.

I upload those to:

• Riverside for transcripts

• Descript for quick editing

• OpusClip or Vizard for shorts

• ChatGPT to pull out insights and scripts

A 20-minute meeting can become 8–12 clips that share lessons founders actually want to hear.

You don’t “create”—you capture.

4. A Founder-Friendly Production Schedule

Here’s my weekly rhythm. It takes me 1–2 hours total.

Monday — Record/Write the Core Asset

This newsletter, for example, came from a single writing session.

Tuesday — Repurpose With AI

I drop the transcript or text into ChatGPT and run my templates.

Wednesday — Approve

I skim everything in one sitting.
Edit the pieces I want to sound more personal.
Trash anything I don’t love.

Thursday / Friday — Schedule

LinkedIn
X
YouTube Shorts
Instagram
Newsletter snippets

Once scheduled, the entire week runs on autopilot.

No constant switching. No daily posting stress.

5. The Tool Stack I Actually Use

I’ve tested almost everything. This is what stuck:

CORE CREATION

• ChatGPT

• Claude

• Notion

VIDEO & AUDIO

• Riverside

• Descript

• OpusClip

DESIGN

• Canva

SCHEDULING

• Metricool

• Buffer

SYSTEMS & WORKFLOWS

• Notion templates

• My own AI prompt library

You don’t need more tools.
You need a tighter system.

6. Why This Matters for Founders

Most founders underestimate how much visibility changes the trajectory of a business.

A strong content engine gives you:

• More inbound leads

• Better recruiting

• Higher trust with your market

• Stronger relationships with partners

• A community that grows while you sleep

• A brand that scales beyond you

And when AI handles 80% of the creation process, staying consistent stops being a burden.

It becomes a force multiplier.

The Change You Can’t Ignore

We’re entering a phase where individuals—not companies—become the most trusted brands in an industry.

Founders who show up consistently will own their category.
Founders who rely on posting “when they have time” will disappear.

You don’t need to be everywhere.
You just need a system that makes showing up unavoidable.

AI gives you that leverage.

A Question Before You Go

What part of content creation drains you the most right now—
the ideas, the writing, the editing, or the consistency?

Reply with one word and I’ll send you a system you can plug in immediately.

If you enjoyed this breakdown, share it or follow for upcoming editions.